Diane von Furstenberg feels fortunate that she’s old enough to have danced at Studio 54 but young enough to be part of the digital revolution.
The designer — in the midst of a year-long 40th anniversary celebration of her wrap dress — is watching the brand’s latest digital initiative unfold. Dubbed “Journey of a Dress,” it’s a kind of a “Sisterhood of the Traveling Pants” for fashion: A series of influencers around the world will style one of von Furstenberg’s New Jeanne Two dresses in black and white chain link and document the experience via social media. Once they’re done, they send it on to the next recipient. Emma Roberts, Jourdan Dunn, Coco Rocha and bloggers Chiara Ferragni of The Blonde Salad, Chriselle Lim of The Chriselle Factor and Jessica Stein of Tuula Vintage are some of the participants. For More
(Source: , via modernmansworld)